CBRE
As the Creative Manager of Corporate Communications at CBRE, I collaborated with the Events Director to brand high-profile events and oversaw the production of all materials including invitations, environmental signage and web deliverables. I directly supported the Global CMO and Brand Director on global strategic design and branding initiatives. I spearheaded design on national and local advertising campaigns from concept to completion. I was responsible for sourcing, art directing and managing freelance designers, photographers and videographers. Other projects included annual reports, such as the Standards of Business Conduct and Corporate Responsibility Report and the development of Research and Proposal Templates for company-wide distribution.
ICSC tradeshow booth
I spearheaded the design of every aspect of the CBRE ICSC tradeshow booth, encompassing digital displays, environmental signage, and marketing collateral. The objective was to create a lively, vibrant booth that would differentiate us from our competitors.
corporate,
but make it fun
small budget,
big impact
With little to no budget, I had to leverage available resources creatively to achieve significant results. For example, in the Coach ad, I used a stock image featuring a leather texture overlaid with a green tint to reflect CBRE's brand palette. This backdrop served as the canvas for the prominent Coach logo and eye-catching typography, to create a sophisticated yet impactful visual statement.
